Our Story
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Where it all began Before 2015Since young, Joeann had a passion for nature and well-being. She pursued her study in beauty college and worked as a beautician, and sales and marketing executive in the beauty-related industry, before starting her own business. Her favourite pastime was learning natural and organic skincare by herself. As Joeann has solid beauty knowledge, many people tend to ask about her skincare tips. Thus, this motivated Joeann to spread her knowledge to the public.
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Inspiration arised 2015Joeann had read an article about the benefits of coconut when travelling. She realized that coconut oil became more popular among urban dweller. Many are drinking it for health while some apply coconut oil directly to the face and body. However, Joeann thought that it was too oily and might feel uncomfortable. With this awareness, she came up with the idea of building her own natural skincare brand using organic coconut oil as the core ingredient.
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Searching for manufacturer 2016The journey of searching for a manufacturer wasn’t too hard for Joeann. She met a manufacturer who shares the same idea as her. Our manufacturer is a friendly Thai who insists on using naturally derived ingredients and is particular in ensuring the highest quality standards of the products. Both of us hold zero tolerance for adding artificial and/or animal-derived ingredients.
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Officially launch 2017Finally, here comes dePuryl! In December 2017, we officially launched our online store. In the beginning, we had only two products, Instant Replenishing Serum and Restorative Brightening Sleeping Mask. From the ingredients to the packaging, we always ensure it met our impeccable standards.
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Our priority 2018To us, the customers’ needs are our top priority. Hence, we provided one-to-one skin consultant to every customer, as we can better provide an accurate and effective plan to treat your skincare concerns! Not to mention, we also hope to deliver the best skincare experience to you!
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Easy skincare routine 2019In January 2019, we officially launched our Hydration Refreshing Cleanser and Hydration Soothing Toner to complete the easy skincare routine.
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Growing and expanding 2020Building a brand isn’t easy, especially when you’re alone. In 2020, we continued to expand our team slowly and intentionally.
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Still growing 2021In October 2021, we upgraded our serum and sleeping mask by increasing the volume from 30ml to 50ml. We also replaced the glass bottle of serum to vacuum packaging as we received feedback from customers claiming that it was hard to pump the serum out. So, don’t hesitate to speak out, we always care about your concerns!
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Stepping into the fifth year 2022In April 2022, we launched our new product, Multi-function Coconut Eye Cream. At the same time, we also upgraded our existing products to Advanced Organic Coconut Skincare Series, by adding prebiotics to enhance the effect.
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Looking forward to the futureToday, we have gained a number of positive feedback. We are glad to hear that customers love our products a lot! Of course, we will never stop growing. We invite you to join us as we step on this exciting adventure. Stay tuned!