The concept of clean beauty isn’t something uncommon in today’s society. It is associated with natural, green beauty, and other sorts of beauty that deviate from the norm. By ‘clean’, we mean skincare products made without ingredients that are harmful to our skin and the environment.
Naturally derived ingredients
We are proud to say that majority of our products are vegan and over 85% of our ingredients are naturally derived from plant, for example, organic extra virgin coconut oil, prebiotics, squalane and more. These ingredients are proven to be effectively improve your skin condition.
No synthetic chemicals
We do not add any synthetic chemicals in our skincare formulas. We all know the synthetic chemicals such as paraben, SLS/SLES, mineral oil and so on, which might harm your skin and cause your skin to be irritated. As we insist to not add any harmful chemicals, hence, our products are suitable for all skin types including sensitive skin.
We do not test on animal and never ask anyone to do so on our behalf. Besides, we also banned the ingredients derived from animal in our formulas. For example, the squalane found in our cleanser is actually derived from sugarcane instead of shark, therefore it is safer and more sustainable.
We are all about sustainability when it comes to our packaging. We have been working on minimizing our use of plastics. All of our bottles and boxes are recyclable and reusable. We are really particular about the packaging design, thus we put extra efforts to ensure the packaging looks aesthetic yet sustainable.
The consumers have become more conscious to where does the products come from and what ingredients are in the products to ensure they are safe. They are much more interested in the product development process compared to the product itself. Hence, we disclose the ingredient list and information related to our products on website and social media, to make sure our customers have enough information about us.
We will never stop improving and growing to bring clean products to you, no matter how hard the journey is. We not only want to make your skin pretty, but also make the world beautiful.